Denmark has always been a beer country. Until the end of the 1990's, we hardly knew of more than one type of beer production – the pilsner. It was, however, available in many different variations and sold under different names. Back then it was called a “consumer beer”. But around the year 2000, everyone became more aware of quality food, its origin and where it was produced, and we started to show an interest in drinks too - and not least our beer. We wanted quality and we wanted to know where the beer originated from and how it was produced, - we wanted a “beer experience” and no longer just to drink “consumer beer”.

What has taken place in the Danish beer market is no less than a revolution. The special beer sale is by far the fastest growing category in the Danish consumer industry. Ten years ago, Denmark had only about 10 breweries with Carlsberg and Tuborg dominating the market, but since the year 2000, more than 50 new breweries have seen the light of day. Breweries which produce hand-brewed quality and, in most incidents, completely new ranges of beer, yeasted in the Belgian, German, English and Czech style. Beer which gets the necessary personal care and time to mature.

It sounds like a fairytale - and it is. The selection of specially brewed beers has never been wider - and one thing is certain, the development is here to stay. In the years to come, we will see many more micro breweries and an even bigger selection of beer production in Denmark.